What is Coaching?

If you’ve never worked with a coach before, you might be confused about what a coach actually does. Every coach has their own style and focus, so you may have gotten mixed signals.

I always tell prospective clients to do their research. Find a coach whose style and vibe really works for you. Someone whose philosophy you believe will get you where you want to go in business.

After being in business for so long, I’ve gathered others’ perspectives on what coaching really is. Here, you’ll find feedback from my clients and quotes from professionals in the field who really speak to me. I think this truly highlights my philosophy and the way I work with clients. (Of course, all client information is confidential; client quotes are published with permission.)

Do the following definitions of coaching resonate with you? If so, I encourage you to sign up for a Clarity Creator session to start moving your business forward.

Coaching is...

A relationship where a coach supports, collaborates with and facilitates client learning by helping a client to identify and achieve future goals through assessment, discovery, reflection, goal-setting and strategic action. - Brenda Wilkins, Ph.D., University of Montana

Coaching is a technique for developing skills and abilities while boosting performance. - Coach Erin client

Coaching focuses on goal-setting, creating outcomes and igniting personal change. - Coach Erin client

Coaching is active listening with the intention of creating clarity. - Coach Erin

Coaching is a way to gain insight and understanding into your business and self and to learn how to run your business in the best way for you. - Coach Erin

A coach is an active listener and watcher who listens intently to what you mean instead of what you’re saying. A good coach picks up on little cues that most people miss. - Coach Erin

Coaching is results-focused therapy. It is the perfect combination of exploration, reflection and practical implementation. - Coach Erin client

Coaching will light a fire under your ass so you’ll be motivated to “go get ‘em.” It involves looking at the “why” you are doing what you’re doing. It will validate what you’re doing right and where you might need a little more direction. - Coach Erin client

Coaching helps you get clarity about what you want to do with your business. - Coach Erin client

Coaching will guide you toward your ideal clients, rather than say, “Yes” to everyone and then regret it. - Coach Erin client

Coaches hold you accountable and help you work through building a business as partners, as opposed to doing it all on your own or being told what to do by a consultant. - Coach Erin client

Coaching forces you to explore and make connections you never would have dreamed of making. - Coach Erin client

Coaching helps you figure out and brainstorm your next steps for setting up a business - Coach Erin client

Coaching helps you determine if the business you want to start is the correct fit. It assists you in the process of launching a venture, with guidance on tasks. Coaching provides business-related direction on operations and marketing and personal guidance on overcoming roadblocks. - Coach Erin client

A coach is someone who has no problem making you dig deep and is both ready and willing to ask the hard questions without pressing their own beliefs on you. - Coach Erin

Coaching is an examination of what’s currently working out and changing what’s not working out. - Coach Erin client

Coaching produces unexpected “ah-ha” moments and allows you to see or think differently. - Coach Erin client

Coaching really helps me to have someone to confide in and understand the path I’m trying to carve. - Coach Erin client

Coaching gives you a direction or clarifies your direction. A coach sees what you don’t and can help you redirect yourself. - Coach Erin client

Coaching gives you “ah-ha” moments. It helps you dig within yourself to see things you never realized or would have thought of without a coach. - Coach Erin client

Coaching is a conversation that helps you design your next steps. - Coach Erin

Coaching is a collaborative effort that will help guide you and help you transform your business from a successful yet “not quite ‘you’ business” into a business that is a true reflection of who you are. - Coach Erin client

Coaching is a dance of question and answer that drives you toward your conclusions, solutions and ideas that you have 100 percent ownership of. - Coach Erin

Ready to discover what coaching is? Schedule A Clarity Creator

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