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The Story Behind My Business Name

Oh man! Picking your business name is one of the first challenges many self employed women face.

And I was no different. Choosing my business name was certainly one of the challenges I ran into when starting my business.

I remember sitting around the dining room table with my hubby tossing around all kinds of names but none felt quite perfect. I, of course, then turned to my 2nd best friend, Google (because hubby will always be my bestest friend). I browsed, searched and browsed some more. I had pages and pages of notes on what “the experts” suggested.

I headed back to the dining room table with hubby and we tossed words around once again.  And again, I didn’t find anything that was perfect. I did more research. I took more notes.

I finally decided that I would go with Prospective Perceptions. Go ahead, try and say that three times fast. It’s a tongue twister for sure. My clients couldn’t say it and truth be told I struggled with it myself. But, it was the 1,000th name and I was worn down and just wanted to move on to the next thing on my list.

So, for the first year my business was Prospective Perceptions. Ironically, I don’t think it held me back. I was attracting clients and depositing checks just fine. People didn’t really seem to care about the name of my business. They cared more about what coaching was, how it worked and why someone would hire a coach. Go figure!

Oh, the irony. I tried to find a business name that described what I did (like “the experts said to”) and long story short -- it didn’t work.

I thought Prospective Perceptions explained that through coaching I would help you dig deep into what you see, believe and perceive and through that awareness you would be able to make life and business decisions more clearly and confidently. Ha! I guess others didn’t get my deep introvert perspective.

So, while it worked, I was always wanting something different. Something more me. Nothing came. Day after day, week after week and still nothing better. Oh, there were lots of ideas but no .com available. And again listening to “the experts” I knew it was absolutely required that you have your business name and your .com be the same.

Then it happened! I walked into a network event and a woman from across the room calls out to me saying “Coach Erin, come here. I want you to meet someone.”

She then says “Carol, you need to meet Coach Erin. She’s helping us all make clearer decisions in our businesses and she’s awesome.” While I was, of course, appreciative of the compliment on my coaching I was WAY more excited at the name -- Coach Erin. It felt SO perfect. It had to be it.

I called my hubby before even driving away from the meeting. I told him the story and he immediately, without prompting, said “Yes! That’s perfect!” I couldn’t wait to get home and see if the .com was available.

That’s where the excitement wore off. CoachErin.com was NOT available. Ugh! The perfectly perfect business name and it wasn’t available. Ok, I can compromise. I’ll go with LifeCoachErin. After all, I’m helping women with their business and their life. It will work. It’s close. Yes! I’m going with it.

But, that actually confused things more than Prospective Perceptions ever did. Now women began to think I didn’t work on their businesses anymore. Ugh! This is not working. What am I to do?

That’s when my step-son (age 17 at the time) yells out, “What about ecoacherin.com since you work with entrepreneurs and you’re pretty energetic, too.” I first giggled and thought “oh how cute.” But then I let it sink in. Why not? “The experts” weren’t exactly right on the business name (or at least my interpretation of what they meant) so maybe they were wrong on the .com thing too.

So, I did it. I bought the .com and switched over all of my social media accounts. I was officially Coach Erin at ecoacherin.com. It’s been awesome ever since and nobody seems to care that my business name and my .com don’t match. It also hasn’t had a negative effect on my income or on my ability to provide awesome coaching. (ha)

Yes, I secretly hope that one day Coach Erin.com becomes available.

As of the writing of this blog there is still nothing on the domain. So, I keep my fingers crossed but I’m not letting the perfect business name go by.  For now ecoacherin works and so does www.erin.coach. Two urls for one business! Wow, another not so common solution.


But, I grabbed Coach Erin the minute it came out of my client’s mouth. I’ve embraced it and love being Coach Erin. It reminds me of the summer hubby and I coached my step-daughter’s softball team and the girls used to call us Coach Steve and Coach Erin.

Are you trying to pick your business name? Are you doing all the research? Are you finding the conflicting information, too? If so, you’re not alone. Do your best to embrace this as part of “the process” because it really is just a piece of the process.

You will find your perfect business name. It will come, I promise.

It might not describe what you do. It might not match your .com. You might change it a couple times. It’s OK! I’m living proof that sometimes you don’t have to follow “the experts.”  Sometimes you can create success by putting one foot in front of the other and making the best decisions you can at the time.

If you’re done going ‘round and ‘round and you’re ready to find your perfect name so you can move on to the next thing on your list -- let’s coach. I LOVE helping other women over this hurdle. I love digging deep and finding words that fit YOU perfectly.

I’ve had hundreds of conversations about business names with my clients. It’s actually a really fun coaching for me and it always leads to FAR more than just a business name for my clients.

A Clarity Creator Session is perfect for business name brainstorming. But, I can’t guarantee we find the perfect name in 90 minutes. What I can guarantee is you’ll leave feeling more grounded, solid and confident that you can and will pick the perfect name for your new business.

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