fbpx
headshot 1

My Coaching Philosophy

I believe my role as a business coach is to provide you resources and education so you can be more comfortable and confident in your role as a business owner and as a service provider.

I'm here to help you accomplish business success by creating service programs and a marketing message that connects with your right clients and builds your confidence.

Together we will uncover your clear vision, improve your confidence and increase your business growth. We'll also identify the indicators of fear that lead to slowed business growth and decode fears  impact on your success.

My Coaching Style

I have a knack for quickly making people feel like we're old friends and I use that gift to help you execute your vision and become the most successful business owner you can be.

But, great coaching is more than being comfortable with your coach. Great coaching is knowing how and when to ask that one question that will create a shift and change the trajectory of your business forever.

Working with business owners since 2006, I've found that the mix of techniques that create the best results is:

  • 75% coaching questions and activities
  • 15% education/teaching
  • 7% training and resource sharing
  • 1.5% sharing of my own experience
  • 1.5% consulting you on best practices

That's why I've taken the time to create 100% original coaching activities and an authentic coaching process that I have seen generate better and better results with each client I work with.

Coach Erin welcoming women business owners to the Coach's Cottage in Phoenix, Arizona

My Signature Coaching Process

2473-Couch-Writing

1. Prep

Each coaching program has a specific and comprehensive set of prep activities which clients complete prior to our first session.

This will aid us in establishing:

  • the stage of your business
  • what the future vision is
  • any holes in the structure
  • a base level of mindset
  • business goals
  • personal goals
  • a plan of action

2. Strategize

We will get right to work on laying out a clear, solid and sustainable framework. We'll determine the best structure for your business, brand, services, operations, marketing, client communication and internal communications

Together we will:

  • brainstorm
  • collaborate
  • make decisions
  • plan out the details
  • layout the road-map
  • organize the ideas

3. Develop

Each coaching program follows a proven business development process that is then customized to each client. This allows us to create a tailor fit program for you. While some clients may spend time developing their mission and niche, others will focus more on structuring services, designing programs or structuring their systems.

Depending on where you and your business are, we will craft the perfect program plan for you. We will set the pace so you can fully develop each idea and create completed strategies while ensuring you reach your goals.

4. Implement

As you progress through your program, we'll pull together all details. We'll devise a plan of action that will move you forward and keep you moving forward.

You'll have many things already implemented and others you'll be ready to pull the trigger on. Plus, there will likely be a few ideas and strategies to for you to self implement when the timing is right.

I Will:

  • be someone who isn’t emotionally connected to your decisions, doesn’t hold you to your past and truly cares about your future success
  • show you a structure for business decision-making and create a framework to move ideas into implemented action
  • walk you through forward-momentum exercises to help you gain clarity in audience, pricing, services and messaging

We Will: (with an emphasis on we)

  • process through all the emotions and ideas in an authentic, intentional and completely judgement-free conversation
  • find the root of your blocks (hint: it’s not marketing; it’s what comes before the marketing)
  • prioritize an organized, step-by-step plan of what to work on and when
  • develop automated systems and organized routines
  • move you and your business forward

You Will:

  • complete approximately 3 hours of homework per week
  • test out new technologies
  • make and implement decisions
  • stretch your comfort zone
  • have your thought process challenged
  • be held accountable to taking action
  • gain new knowledge
  • learn new skills
  • grow personally and professionally
  • begin to enjoy the magic of business ownership

My Eight Coaching Areas

Business Coach Erin Garcia in her home office

Personal Development

  • embracing self as expert
  • believing in ability to learn
  • improving self awareness
  • developing new skills
  • increasing productivity
  • setting goals
  • living to your priorities
  • setting healthy boundaries
  • becoming self accountable
  • enhancing money mindset
  • learning to identify fear
  • discovering your right "balance"
  • acknowledging value of skills, knowledge and experience
  • understanding personality and its role in business
  • clarifying beliefs, values and morals

Life & Business Vision

  • ideal life schedule
  • ideal client schedule
  • ideal life budget
  • transforming skills into services and knowledge into programs
  • integrating a business into your home
  • determining if owning a business is right for you
  • employee to business owner transition planning
  • part time job to full time business owner planning
  • side job to full time business planning

Brand Foundation

  • a perfectly fit niche
  • business model planning
  • clear mission
  • articulate vision
  • core brand message
  • visual brand basics
  • brand voice basics
  • core brand values
  • core brand beliefs
  • unique brand position
  • specified target audience
  • solid focus areas
  • strong knowledge zones
  • business name selection
  • tag line creation
  • website content plan
  • brand culture
  • brand promise

Service Structure

  • philosophy clarification
  • program development
  • package creation
  • initial offer design
  • service flow structure
  • work flow sequence
  • pricing formula
  • payment system
  • service distribution
  • price adjustment planning and implementation
  • event and presentation planning (agenda, marketing and follow-up)

Operations & Management

  • client agreements
  • client acquisition plan
  • client on-boarding plan
  • testimonial system
  • online scheduling system
  • business routines
  • marketing routines
  • implementation plan
  • idea tracking system
  • project planning system
  • growth tracking system
  • task management system
  • marketing tracking system
  • integrated automation

Marketing

  • collateral layout
  • referral partnerships
  • regular marketing routine
  • seasonal marketing plan
  • website structure
  • advertising resources
  • ideas, strategies, techniques and systems
  • distribution channel selection
  • social media posting plan
  • testimonial capture system

Client Relations

  • acquisition system
  • welcome system
  • referral program
  • client retention system
  • agreements of understanding
  • client behavior management
  • standard operating procedures

Business Partner Relations

  • unified mission and vision
  • conflict resolution
  • improve awareness
  • communication mediation
  • collaborative management
  • harmonized work/life plan
  • role and task distribution
  • business SWOT analysis
  • personal SWOT analysis
  • work culture assessment
  • service development
  • marketing strategies
  • brand development
  • workshop co-facilitation
  • responsibility agreement

Insights from My Blog

Marketing Affirmations

When our message doesn’t get the attention we think it should, self-doubt creeps in. These affirmations are designed to push away the negative thoughts about your marketing and to give you the confidence you need to keep on pushing. Before you write your next blog or email newsletter, repeat these to yourself a few times.…

Read More

The Power of Content, and of Lists, to Inspire

Content, content, content! It’s a huge topic of conversation, and often that conversation centers on how to create more of it, more often. There’s a huge reason for that. There’s no content marketing plan if there’s no content to put out in some format to reach your current and potential customers. That makes it kind…

Read More

Money Affirmations for Women Business Owners

If your finances aren’t where you want them to be, stress and self-doubt creep in. These money affirmations will help to clear your head and adjust your mindset so your bank account doesn’t drive your business decisions or run your life. Business flows to me in abundance Being rich is ok Budgeting my money is…

Read More

Things to Include in Your Start-Up Business Budget

3 Categories to Include in Your Business Budget and Why You Should Think of a Budget Different Way In business, budget is not a dirty word. A budget is a tool that helps you to allocate your resources. A budget is a tool that helps you ensure your business’ future. For a startup, money may…

Read More

Top Tips to Spring Clean Your Business–Any Time of Year

Running a business is hard, especially if you’re feeling muddled down by an overflowing inbox, systems that don’t serve where you are in business right now or a customer list that’s not quite up-to-date. No matter what time of year it is, take some time to do some spring cleaning in your business. Clean up…

Read More

How To Build Your Right Business

Have you ever stopped to reflect on your life and thought, “Yep. My life is exactly as I imagined it would be”? Likely the answer is a big, “No.” Does that make you a failure, that your life hasn’t turned out how you imagined it as a little girl? Absolutely not. It means that you’ve…

Read More

Talking to Your Spouse About Your Business

For more than a decade (since 2006) I’ve worked with hundreds of women who own their own services businesses and face one very common challenge that I also experience. That challenge is talking with one’s spouse about your business. Sure it can be fun and easy to share with our husbands when we feel confident,…

Read More

My End-of-Year Awesome List for 2017

Not everything in business is rainbows and unicorns, but I’ve found that focusing on the positive keeps the momentum going. In my Sparks Mastermind Community, we make it a point to create an Awesome List each Friday so we can end the week on a high note as we look at our achievements for the…

Read More

New Year Business Affirmations

Start the year on a positive note with affirmations. They can help you retrain your brain in 2018 to be more mindful of the messages you tell yourself. Use a few of these each day to help you stop with the negative self-talk and to start loving all that you are. I acknowledge my desire…

Read More

Make a better 2018: 10 lessons I learned

Every year I’m in business, I learn new lessons. Life and business are full of them–knowledge we gain just by moving through each of our experiences. I also believe that this knowledge gives us an opportunity to do better. As Louise Hay said, “When we know better, we do better.” That’s what it’s so important…

Read More

Business Ownership Affirmations

Owning a business is a lot of hard work but can also be beyond rewarding. You’re only human if you let self-doubt creep in sometimes. But using these affirmations will get your head back in the right place so you can move your business forward: Being an entrepreneur is an adventure I ENJOY. Being an…

Read More

What I did to build my business in the last year

One of the most important ways to build your business is by doing what works for you, rather than what the rest of the crowd is doing. That’s exactly why I made some changes last year–because some of the things I was doing weren’t working for me. I wasn’t seeing results or just wasn’t enjoying…

Read More