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My Coaching Philosophy

I believe my role as a business coach is to provide you resources and education so you can be more comfortable and confident in your role as a business owner and as a service provider.

I'm here to help you accomplish business success by creating service programs and a marketing message that connects with your right clients and builds your confidence.

Together we will uncover your clear vision, improve your confidence and increase your business growth. We'll also identify the indicators of fear that lead to slowed business growth and decode fears  impact on your success.

My Coaching Style

I have a knack for quickly making people feel like we're old friends and I use that gift to help you execute your vision and become the most successful business owner you can be.

But, great coaching is more than being comfortable with your coach. Great coaching is knowing how and when to ask that one question that will create a shift and change the trajectory of your business forever.

Working with business owners since 2006, I've found that the mix of techniques that create the best results is:

  • 75% coaching questions and activities
  • 15% education/teaching
  • 7% training and resource sharing
  • 1.5% sharing of my own experience
  • 1.5% consulting you on best practices

That's why I've taken the time to create 100% original coaching activities and an authentic coaching process that I have seen generate better and better results with each client I work with.

Coach Erin welcoming women business owners to the Coach's Cottage in Phoenix, Arizona

My Signature Coaching Process


1. Prep

Each coaching program has a specific and comprehensive set of prep activities which clients complete prior to our first session.

This will aid us in establishing:

  • the stage of your business
  • what the future vision is
  • any holes in the structure
  • a base level of mindset
  • business goals
  • personal goals
  • a plan of action

2. Strategize

We will get right to work on laying out a clear, solid and sustainable framework. We'll determine the best structure for your business, brand, services, operations, marketing, client communication and internal communications

Together we will:

  • brainstorm
  • collaborate
  • make decisions
  • plan out the details
  • layout the road-map
  • organize the ideas

3. Develop

Each coaching program follows a proven business development process that is then customized to each client. This allows us to create a tailor fit program for you. While some clients may spend time developing their mission and niche, others will focus more on structuring services, designing programs or structuring their systems.

Depending on where you and your business are, we will craft the perfect program plan for you. We will set the pace so you can fully develop each idea and create completed strategies while ensuring you reach your goals.

4. Implement

As you progress through your program, we'll pull together all details. We'll devise a plan of action that will move you forward and keep you moving forward.

You'll have many things already implemented and others you'll be ready to pull the trigger on. Plus, there will likely be a few ideas and strategies to for you to self implement when the timing is right.

I Will:

  • be someone who isn’t emotionally connected to your decisions, doesn’t hold you to your past and truly cares about your future success
  • show you a structure for business decision-making and create a framework to move ideas into implemented action
  • walk you through forward-momentum exercises to help you gain clarity in audience, pricing, services and messaging

We Will: (with an emphasis on we)

  • process through all the emotions and ideas in an authentic, intentional and completely judgement-free conversation
  • find the root of your blocks (hint: it’s not marketing; it’s what comes before the marketing)
  • prioritize an organized, step-by-step plan of what to work on and when
  • develop automated systems and organized routines
  • move you and your business forward

You Will:

  • complete approximately 3 hours of homework per week
  • test out new technologies
  • make and implement decisions
  • stretch your comfort zone
  • have your thought process challenged
  • be held accountable to taking action
  • gain new knowledge
  • learn new skills
  • grow personally and professionally
  • begin to enjoy the magic of business ownership

My Eight Coaching Areas

Business Coach Erin Garcia in her home office

Personal Development

  • embracing self as expert
  • believing in ability to learn
  • improving self awareness
  • developing new skills
  • increasing productivity
  • setting goals
  • living to your priorities
  • setting healthy boundaries
  • becoming self accountable
  • enhancing money mindset
  • learning to identify fear
  • discovering your right "balance"
  • acknowledging value of skills, knowledge and experience
  • understanding personality and its role in business
  • clarifying beliefs, values and morals

Life & Business Vision

  • ideal life schedule
  • ideal client schedule
  • ideal life budget
  • transforming skills into services and knowledge into programs
  • integrating a business into your home
  • determining if owning a business is right for you
  • employee to business owner transition planning
  • part time job to full time business owner planning
  • side job to full time business planning

Brand Foundation

  • a perfectly fit niche
  • business model planning
  • clear mission
  • articulate vision
  • core brand message
  • visual brand basics
  • brand voice basics
  • core brand values
  • core brand beliefs
  • unique brand position
  • specified target audience
  • solid focus areas
  • strong knowledge zones
  • business name selection
  • tag line creation
  • website content plan
  • brand culture
  • brand promise

Service Structure

  • philosophy clarification
  • program development
  • package creation
  • initial offer design
  • service flow structure
  • work flow sequence
  • pricing formula
  • payment system
  • service distribution
  • price adjustment planning and implementation
  • event and presentation planning (agenda, marketing and follow-up)

Operations & Management

  • client agreements
  • client acquisition plan
  • client on-boarding plan
  • testimonial system
  • online scheduling system
  • business routines
  • marketing routines
  • implementation plan
  • idea tracking system
  • project planning system
  • growth tracking system
  • task management system
  • marketing tracking system
  • integrated automation


  • collateral layout
  • referral partnerships
  • regular marketing routine
  • seasonal marketing plan
  • website structure
  • advertising resources
  • ideas, strategies, techniques and systems
  • distribution channel selection
  • social media posting plan
  • testimonial capture system

Client Relations

  • acquisition system
  • welcome system
  • referral program
  • client retention system
  • agreements of understanding
  • client behavior management
  • standard operating procedures

Business Partner Relations

  • unified mission and vision
  • conflict resolution
  • improve awareness
  • communication mediation
  • collaborative management
  • harmonized work/life plan
  • role and task distribution
  • business SWOT analysis
  • personal SWOT analysis
  • work culture assessment
  • service development
  • marketing strategies
  • brand development
  • workshop co-facilitation
  • responsibility agreement

Insights from My Blog

New Year Business Affirmations

Start the year on a positive note with affirmations. They can help you retrain your brain in 2018 to be more mindful of the messages you tell yourself. Use a few of these each day to help you stop with the negative self-talk and to start loving all that you are. I acknowledge my desire…

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Make a better 2018: 10 lessons I learned

Every year I’m in business, I learn new lessons. Life and business are full of them–knowledge we gain just by moving through each of our experiences. I also believe that this knowledge gives us an opportunity to do better. As Louise Hay said, “When we know better, we do better.” That’s what it’s so important…

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Business Ownership Affirmations

Owning a business is a lot of hard work but can also be beyond rewarding. You’re only human if you let self-doubt creep in sometimes. But using these affirmations will get your head back in the right place so you can move your business forward: Being an entrepreneur is an adventure I ENJOY. Being an…

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What I did to build my business in the last year

One of the most important ways to build your business is by doing what works for you, rather than what the rest of the crowd is doing. That’s exactly why I made some changes last year–because some of the things I was doing weren’t working for me. I wasn’t seeing results or just wasn’t enjoying…

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Client Goals vs. Coaching Reality

Clients come to me with a wide range of challenges and desires—everything from wanting to gain more clients to wanting to make more money to needing help with marketing. But when we sit down together, we often find that they’re actually looking for (and needing) something entirely different. There’s nothing wrong with wanting to make…

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How to Market Your Services to Support Client Goals

Your clients hire you because they have goals they want to achieve and your services are one ticket to get there. Knowing what those goals are makes it easier for you to market your services to your ideal audience so they can find you. The truth is that many women business owners (or, at least,…

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Why Entrepreneurs Don’t Need A Title — But Think They Do

Too often, my clients get hung up on what they want to call themselves. The title they use when introducing themselves, the two words or the phrase that’s supposed to sum up what they do. When they can’t settle on that title, they’re paralyzed. They lose momentum because they’re so worried about a few words.…

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Top 10 Lessons I’ve Learned in 10 Years of Business

Oh the things I’ve learned.  I’ve learned about myself, business and life.  I’ve learned from my own experiences. I’ve learned from clients and through their experiences.  I’ve learned from other coaches and other business owners.  The knowledge one can gain in 10 years of business is almost immeasurable.  The transformation makes one almost unrecognizable–at least…

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4 Steps to Align Your Business to YOU

STEP 1: Acknowledge YOUR true dream. In a world where we often hear things like Dream Bigger, Be More Bold or Move to The Next Level we can get confused on what it is we really want, what our true dreams are. We can often see what others have & do and begin to think…

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Self-esteem and Self-trust Affirmations

Let’s face it — it takes a huge amount of self-esteem and trust in ourselves to be successful at most anything. Yet, being successful at owning your own business and serving your clients often takes just that much more. YOU GOT THIS!!! And here are a few affirmations to help you out. Feeling good about…

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Confidence Affirmations for Women Business Owners

A lack of confidence can damage your business and your self-worth. But using affirmations can cut out the negative self-talk and get your mind in a place of empowerment and tenacity. When you feel your confidence waning, add these affirmations to your daily routine. I am capable of amazing things I am comfortable, calm and…

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Take Fear By The Hand & Do It!

I’ve long said that fear is not all bad. In many ways fear keeps us safe from harm. but sometimes fear gets confused on what’s harmful and what’s helpful.  If you’re a parent, you at one point loved fear (yes I said loved fear.. stick with me) because fear kept your child safe.   You…

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