Creating an Engaging Blog Post

Guest Blog By: Anne McAuley, McAuley Freelance


Creating an engaging blog post is a great way to showcase your business. The latest Google update made it even more important to be adding content to websites. The sites with useful content being added on a regular basis will rank higher in search engine results.

Where do you get started? Listen to your clients. If they’re asking the same questions over and over, that’s a great topic for a blog post. Your blog should answer questions people are asking about your industry or area of expertise. Being engaging will keep readers coming back for more.

Here are Tips for Creating an Engaging Blog Post:

Identify Your Target Market

You have to know who you are trying to reach before you can select a topic to write. For example, I know I have a following of business owners and freelance writers so I write with both audiences in mind.

Know Your Why

Now that we know who we’re talking to, decide why you’re talking to them. The most common reasons to blog are to build or support a community on social media, share your knowledge, attract and convert prospective clients, or establish yourself as an expert.

Make it Relevant

Don’t bore your readers with old news. Make your post fresh and fun. Answer questions and provide tips, give us a new twist on an old idea. For example, rather than giving us time management tips, tell us why you think time management is really about choosing how to spend your time. (Source)

Eye Appeal:

No one wants to read a research paper. Include bullet points or numbering and bold the first few words of each section to make the post more eye-appealing.

Build the Middle First:

The opening and closing of a blog post are really a summary of what is in between. If you’ve got the ideas flowing, write your bullet points first. Then go back and write the rest.

Keep it Concise:

When asked how long a blog post should be, an audience of content creators said it should be as long as it takes to make your point, not a word less or more. The most common is a length of 250 -500 words. Any longer and people stop reading.

Re-purpose Content:

Stop trying to reinvent the wheel. Once you write a blog post, share it on social media, make it a newsletter, and record podcasts or videos on that topic.

Blogging is an effective way to add new content to your website and get your business found online. Creating an engaging blog post means writing about something relevant to your following. Listen to what people are asking you about your business. Those are blog post ideas your readers will find most helpful and relevant.

In the comments below, share how you develop ideas for your blog.

anneAnne McAuley is a Mesa, AZ based freelance writer, and content marketer. When she’s not writing or developing content ideas for clients, she enjoys spending time with friends and family. More than likely, this includes sipping a glass of wine.

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