Client Goals vs. Coaching Reality

business plan for women owners by Phoenix coach Erin Garcia

Clients come to me with a wide range of challenges and desires—everything from wanting to gain more clients to wanting to make more money to needing help with marketing. But when we sit down together, we often find that they’re actually looking for (and needing) something entirely different.

There’s nothing wrong with wanting to make more money through more clients or a bigger business. Professional branding, confidence in your service packages and programs, clarity in messaging are all ways to get there. And many coaches start here when working with clients.

But what many business owners don’t realize until after they’ve started putting together the pieces is that having a certain number of clients or a specific income goal won’t make them happy. Having the most branded website on the  internet won’t either.

Instead, the most personal satisfaction and fulfillment comes from appreciating the journey to get there. There’s so much learning involved in the path of business ownership, that that’s where the growth and personal development comes in—growth that is evident in your confidence which , in turn, helps to grow your business.

So how do I help my coaching clients achieve personal satisfaction and fulfillment?

  • I help my clients recognize the knowledge and skills they have.
  • I encourage them to believe in their ideas and trust their creativity.
  • I ask them thought-provoking questions that surprisingly bring about a clear, defined and focused brand message.
  • I listen not only to what they are saying but also to what they aren’t saying.
  • I sort their words, thoughts and ideas into the area of business they best fit.
  • I push them to reach outside their comfort zone while keeping them accountable to their integrity zone.
  • I work to educate my clients on the importance of setting up a solid business foundation and using minimal, but effective, marketing strategies.

When was the last time you stepped back to look at all you’ve accomplished in your business so far? If you haven’t accomplished your “big” goals yet, have you looked at the steps you have taken and the leaps you’ve made?

I think you’ll find that if you really look at what you’re doing each week and each month, you’ll notice a trend: Steps forward are fulfilling and confidence-building. And they bring about more momentum that you can grab and run with.


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