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What is Authenticity?

For me authenticity means original, unique, one of a kind, not copied, nor counterfeit. It means being and doing for your soul and not for your ego. I don't believe authenticity is something you discover or uncover but rather something you create. 

It is you being the artist of you. You are the canvas upon which you create your masterpiece, you are the wood in which you carve yourself, you are the clay in which you sculpt you.

You are the art, the medium and the artist all in one. Authenticity therefore is like an artist's masterpiece that is the artist itself and will never be completed but ever changing.

When a sculptor sits with their clay, they have an idea of what they will create but as they go, that idea develops, morphs, changes and often becomes something entirely different than what they had started out believing it would be.

It is up to the artist to decide when the art is complete and until then, it changes, evolves and transforms. It is up to the artist to know when the sculpture is complete, just as it is up to us to decide when we are complete.   I believe we will no longer be in this experience but on to whatever may be next for us once we decide we are complete.

So, while we may have an idea who we are, who our authentic self is, who we desire to be, it is as we live out this experience of being human that we will morph, change, develop into our most authentic self, the self which we consciously and unconsciously created and crafted.

Your authentic business is just the same.  Your business is an art in itself.  It is, just as you are, being crafted, formed and created.  As the owner of your business, you are the one responsible for your businesses authenticity.  You are the artist, the crafter of your authentic business.  It is up to you to create a unique, original, non-copied, non-counterfeit business. A business guided by your soul, not fulfilled by your ego.  It is in your power to take the idea you have and allow it to become what it is meant to be and just as a potter's clay moves, shifts and changes, so will your business.  Do not be scared by this shifting, embrace it and allow it.  

#YOUGOTTHIS!!! 

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