I believe at the core of a successful business is a clear plan, effective systems, efficient processes and a confident owner.

Building your own business and making a cake metaphorically are quite similar.

If someone asked us to make a cake from scratch with no recipe, only a handful of us would succeed.

But give us the ingredients, tools, recipe and someone to help us, majority of us will succeed.

With the right structure, tools, systems and processes you are:

  • more likely to succeed

  • spend less time and money
    (Each attempt really adds up quick.)

  • have less self doubt and stress

  • enjoy the process a whole lot more

fun in business

Discover how easy business is when you:

Define Processes For:

  • blogging
  • social media marketing
  • giving presentations
  • hosting workshops
  • getting your tasks done

Design Systems For:

  • new client on-boarding
  • setting prices and raising prices
  • tracking and monitoring your growth
  • working with clients
  • communicating with clients

Develop Plans For:

  • how to best serve clients
  • marketing service programs
  • expanding services
  • being efficient and effective with time
  • utilizing software and automation
erin eyes closed
Business Coach and her husband in Phoenix, Arizona
headshot - smarty pants

My Clients

Since 2006 I've worked with hundreds of individual women and unique businesses. 

A majority of my clients operate their business from their home.

All of my clients own/co-own and operate direct-to-client service-based businesses.

A few of my clients offer informational and educational products, in addition to services.

A couple of my clients offer group services and/or provide educational workshops and events.

My Experience

I've worked with clients in a wide variety of industries including:

  • Budgeting, Accounting and Taxes
  • Health, Nutrition and Personal Wellness
  • Content Marketing and Social Media Management
  • Technical Design and Photography
  • Law and Legal Mediation
  • Empowerment Coaching and Corporate Coaching
  • Image, Personal Style and Systems Consulting

My Credentials

  • Coach Certification from S.W.I.H.A (an Arizona Certified Private College)


  • Over 2,000 hours of providing individual coaching
  • 300+ hours of coach training
  • 15+ years of business ownership (started my first business at age 17)


  • 5 years experience in non-profit program development and marketing
  • Degree in family and child studies

Thanks for visiting my website today.
If you'd like to hang out a little longer, consider this your official invitation to:

The Coach's Cottage
Facebook, USA

Sign the guest book and join the fun!

PS. It's free! And fellow introverts are most welcomed!


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To be a transparent empowerment company that provides results driven coaching through original coaching exercises and materials.


Break down big business concepts into easy to implement strategies

Create a strong business foundation, a flexible framework and sustainable marketing

Provide an individualized coaching experience



To improve the quality of life for others by empowering women to utilize their skills, knowledge and experiences to service others through a personally fulfilling, professionally rewarding and financially profitable business.

  • authenticity
  • growth
  • creativity
  • integrity


  • simplicity
  • practicality
  • honesty
  • intuition


I believe that business ownership is a journey of self discovery, personal growth and courage.

I believe that when women serve others using their skills, knowledge and expertise they have the opportunity to make a positive impact on the world.

I believe in continuous growth and constant improvement. There is always something new to learn.

I believe that over-communicating is better than under-communicating.

I believe business ownership meets our human need for self-actualization as represented in Maslow's Hierarchy of Needs

I believe there is no "one right way" and there is extreme value in discovering "our own way."

I believe that it's not worth putting your life out of balance to earn a higher income.

Who I am

I'm an introvert, wife, step-mother, thrift store junky, and remodel addict.

I love the beach, my husband and G.O.R.P (good old' peanuts and raisins.)

What I like

listening to rainstorms
being creative
decorating for holidays
80's music
country and folk-pop

What I dislike

being too hot
being too cold (I'm like goldilocks)
sweating and being wet
driving at night
bugs (not ladybugs or butterflys)

What I love

my hubby (of course)
beach vacations
weekend get-a-ways
taking naps

A Few Fun Things

I was my high school mascot
I'm addicted to remodeling
I LOVE thrift store shopping
Spiders freak me OUT!

erin headshot cropped
side angle small

My clarity creator with Coach Erin surpassed my expectations. It was more in depth than I thought it would be. I appreciated the fluid conversation and willingness to go into details that weren’t “easy.” I loved the transparency and being able to talk about what’s really going on.  I appreciate that Erin was willing to talk about everything and lovingly (yet directly) discuss the sore subjects. It was awesome to breakthrough to seeing the “roots” of the problem and come out of the coaching with concrete areas to focus on and work through.

Flip Flop C.E.O

Lory Muirhead

Phoenix, Arizona

email: erin@ecoacherin.com        phone: (602) 499-4825        photo credit: Crystal Clear Photography